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Pezzi named CEO of Mediawan’s Boomerang TV as Ricote, Diaz exit

Mediawan-owned Spanish prodco Boomerang TV has named Jorge Pezzi as its new CEO, replacing Pedro Ricote and Juan José Diaz, who have led the company for 25 years.

Jorge Pezzi

Pezzi, who was formerly CEO of LaCoproductora, a Madrid company he founded in 2018, will assume the new role in April. He will have a mandate to expand Boomerang TV’s catalogue with ambitious new projects and strengthen Mediawan’s presence in the Spanish content market.

French media group Mediawan acquired Boomerang in 2020, and also has stakes in Spanish prodcos Good Mood, Weekend Studio and Veranda TV.

During his time at LaCoproductora, which has been part of Grupo Prisa since last year, Pezzi exec produced unscripted projects such as Heaven Can Wait, the Spanish adaptation of NBCUniversal format That’s My Jam for Movistar+ and Palo y Astilla for Atresmedia. On the scripted front, he exec produced titles including Two Years & One Day for Atresmedia and Por H o Por B for HBO.

“Thanks to Pedro Ricote and Juan José Díaz, Boomerang TV has claimed its strategic position in a growing and increasingly competitive sector to become one of the leading production companies in the Spanish audiovisual market,” said Mediawan Pictures CEO Elisabeth d’Arvieu and Mediawan Spain president Monica Galer.

“Spain is key territory for Mediawan and, with the arrival of Jorge Pezzi, we are delighted to open a new stage of creation and production of powerful and premium content.”

Pezzi added that he will look to find synergies between Boomerang TV and other companies under the Mediawan umbrella, while retaining a “firm commitment to local talent.”

Ricote and Díaz said: “We are proud of the entire Boomerang TV team. Without them, it would not have been possible to build such a solid structure in fiction and entertainment content.”


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