Netflix courts YouTubers again with licensing deal for Mythical content

Rhett McLaughlin (left) and Link Neal

Mythical Entertainment/Katrina Chaput

Netflix is extending its creator economy dealmaking spree through a new partnership with Mythical, the digital entertainment studio led by YouTube creator duo Rhett McLaughlin and Link Neal, better known as Rhett & Link.

New episodes of three Mythical shows, Good Mythical Morning, Mythical Kitchen and Last Meals, will begin streaming on Netflix on September 7, while releasing day-and-date with YouTube. Library episodes will also launch on Netflix on the same date.

Good Mythical Morning, hosted by McLaughlin and Neal, is a daily show featuring the duo as they try new foods, explore new products and trends, take part in games with celebrity guests and more. The show has aired for more than 3,000 episodes over 14 years and goes into its 30th season on September 7.

Mythical Kitchen sees host Josh Scherer cook unexpected dishes with celebrity guests, while Last Meals sees Scherer being joined by celebrity guests as they discuss the meals they would eat on their last day on earth.

All three of the shows are produced by Mythical Entertainment, which is led by CEOs McLaughlin and Neal and president Jacob Moncrief. Mythical’s various YouTube channels have more than 35 million subscribers and 15 billion views.

The announcement comes during a flurry of deals that are taking Netflix far beyond its roots in longform television and film.

Earlier this month, it signed a non-exclusive deal with YouTubers the Stokes Twins and agreements with a range of digital publishers, including BuzzFeed Studios, Condé Nast and Penske Media. It also has vodcast deals with Spotify and iHeartMedia.