NBA All-Star Tyrese Haliburton rolls out Zero Doubt Creative, strikes Wheelhouse pact

Basketball star Tyrese Haliburton has launched US-based prodco Zero Doubt Creative (ZDC) and signed a multi-year production and development partnership with Brent Montgomery’s unscripted-focused production group Wheelhouse.

Brent Montgomery

Under the agreement, ZDC will collaborate with Wheelhouse Sports on all original entertainment and branded content.

The partners will also develop premium original content for Haliburton’s YouTube and other social media channels, leveraging strategic and creative partnerships with major brands.

ZDC has announced its first project, documentary series Time Out. It details how Haliburton made his comeback for the Indiana Pacers following a serious injury sustained in last summer’s NBA Finals.

It will be available on Haliburton’s YouTube channel and is being produced by Wheelhouse-backed social content company Portal A, in alliance with leading brands.

Stan Kaufman and Chad Millman will executive produce on behalf of Wheelhouse, while Kristina Kozica and Zachery Remy are executive producers for Zero Doubt. Portal A’s Nate Houghteling is executive producer and director

Haliburton said: “I’ve always been inspired by the power of content. Especially the ability to create ideas, moments and experiences that can connect people through storytelling.

“As I’ve gotten older and experienced pivotal moments in my life, I wanted to find the right way to tell those stories. Launching Zero Doubt is the start.

“Our goal is simple – tell honest compelling stories and build a platform that will grow with me throughout my career and beyond, all the while, setting up a community with like-minded individuals who lead with authenticity. I’m excited for what’s next.”

Montgomery said: “Ty brings the same passion to creating and storytelling that he brings to the court. Wheelhouse looks forward to expanding those ambitions with him, Kristina and the whole Zero Doubt team.”