Modelling reality format The Face strikes a pose on Thailand’s Channel 3

The Face returns to Thailand after a six-year hiatus

Thai free-to-air network Channel 3 has ordered modelling competition series The Face, marking the show’s return to Thailand after a six-year hiatus.

Produced by Bangkok-based prodco Kantana, it is scheduled to premiere on July 19. The Face franchise previously ran in Thailand for eight seasons from 2014 to 2019, with iterations including The Face Thailand Men and The Face Thailand All-Stars.

The format sees three successful fashion icons lead a team of aspiring young models, each competing to become The Face of a well-known brand.

The Face is an Endemol Shine North America format, created by Shine America and first launched in the US in 2013. It has aired in five markets in total: the US, UK, Australia, Thailand and Vietnam. Banijay Rights handles global distribution.