Little Dot adds Fullscreen execs for US arm

All3Media-owned UK digital content prodco Little Dot Studios has appointed three execs from US multichannel operator Fullscreen for its American arm, including a new MD.

John Holdridge

John Holdridge, who was general manager of brand services at Fullscreen, has been named MD of Little Dot in the US.

The other two Fullscreen hires are James Norell, who has been named senior VP of business operations and strategy, and Jordan Benedict, who joins as senior VP of content development and creative strategy.

Norell spent nine years at Fullscreen and ended up as VP of distribution, while Benedict was there for eight-and-a-half years, rising to VP of accounts. Holdridge was at Fullscreen for more than nine years.

Holdridge will replace Holly Graham, who has been MD of Litle Dot’s US arm for the last three years but is returning to the UK to be the company’s chief business officer.

Holdridge said: “Little Dot Studios is a world-class leader in production, social management services and distribution, and I’m thrilled to be joining such a stellar organisation as it embarks on its next exciting growth period.

“Storytelling and creating meaningful content experiences has become the foundation for businesses in this new digital space. Little Dot Studios has built a phenomenal name globally building out these services, and the US team is perfectly poised to drive massive scale in the coming years.”

Little Dot creates content for more than 600 YouTube channels, plus social media platforms Facebook, Snap and TikTok and OTT platforms Roku, Samsung TV Plus and Amazon.