LifeTV makes Pretty Smart move with ITVS format

NEWS BRIEF: Hungarian broadcaster LifeTV has commissioned a local adaptation of ITV Studios-owned gameshow Pretty Smart.

Originating in the Netherlands, where it last aired in 2016, Pretty Smart focuses on the knowledge – or lack thereof – of beautiful but not-so-clever contestants who must attempt to answer general knowledge questions, while the audience must guess their answers. The format will be produced for LifeTV by Mediavivantis, which will produce two seasons for a 2022 debut.