LADBible owners LBG Media target US expansion with acquisition of Betches

Betches founders Aleen, Sami and Jordana

UK-based digital media and youth content publisher LBG Media (LBGM), the owner of LADbible Group, has acquired female-skewing US digital media company Betches.

LBGM said that the deal will accelerate the company’s growth strategy and grow its presence in the US.

Founded in 2011 by Aleen Dreksler, Samantha Sage and Jordana Abraham, Betches is aimed at women aged 18 to 34. All three executives will remain at Betches following the acquisition.

Betches comprises a website, social media accounts and podcast production. The company also organises comedy tours, sells merchandise and publishes books.

Solly Solomou, CEO at LBGM said: “The joining of LBG and Betches is a step change for LBG Media and an incredibly exciting milestone in the Group’s story, delivering on a key strategic priority of US expansion.

“The Betches story is similar to ours, founded during university and growing to a brand that is at the heart of youth culture – it is a perfect fit for the LBG Media family.”

Dreksler, CEO at Betches, said: “Betches has been on the cutting edge of women’s media and disrupting internet culture in the US for over a decade, and this acquisition will enable us to achieve new heights in our global footprint, new original programming, brand partners and much more.”