ITV Studios launches new label Bright Entertainment with Lily Wilson

ITV Studios (ITVS) in the UK has launched its new label with ITV commissioner Lily Wilson, called Bright Entertainment.

Lily Wilson

ITVS announced in September last year it would launch a new label focused on scalable entertainment, reality and competitive formats in January this year, with Wilson to act as its MD.

With offices in London and Glasgow, Bright Entertainment’s first commission is The Chase Around the World, a primetime format from the creators of ITV’s hit quiz show The Chase.

Hosted by Bradley Walsh, the six-part series sees six pairs of contestants attempt to track down the six ‘Chasers’ from the main show, in undisclosed locations around the globe. Unravelling puzzles along the way, the winning pair will pit their knowledge against the Chasers in order to win a life-changing prize pot.

ITVS will handle international distribution of the series, which will air on ITV later this year.

Joining Wilson at Bright Entertainment are creative director Tom Williams, who joins from TalkbackThames, and the team from ITVS’s label Potato: creative directors Martin Scott and Phil Mount, head of production Christina Clayton and director of development Ian Gill.

Potato is the production company behind The Chase. Its catalogue, which also includes The Chase spin-off Beat the Chasers and gameshow Bullseye, now sits under the Bright Entertainment label, as does the catalogue of sister company 12 Yard.