Initial taps Fulwell 73’s Caroline Roseman as creative director of development

Banijay-owned Initial has appointed Caroline Roseman, director of development and executive producer at Fulwell 73, as its creative director of development.

Caroline Roseman

Roseman takes up the newly created role at the Big Brother producer this month and will oversee breakthrough entertainment and reality ideas at the label.

Reporting to Initial MD Katy Manley, Roseman will oversee the development team, generating and pitching entertainment and reality ideas for the UK and international clients.

Working with Manley and head of production and operations Jody Collins, Roseman will also help to devise and execute the creative strategy of the company.

Roseman has more than 20 years’ experience in development and production, most recently overseeing all unscripted development in the UK for Leo Pearlman, Ben Turner, Gabe Turner, Ben Winston and James Corden’s Fulwell 73.

This included titles such as An Audience with Adele for ITV, Prime Video’s The One That Got Away, which she also exec produced, Encanto at the Hollywood Bowl for Disney+, gameshow Visual Suspect for TF1 in France and Sex Unzipped for Netflix.

Prior to Fulwell 73, Roseman was head of development for Whizz Kid, where her credits included Ex on the Beach for MTV, where it was localised in 15 territories, BBQ Champ for ITV and Lip Sync Battle for Channel 5.

Focusing on entertainment and reality, Initial’s recent productions include Beauty & The Geek (Discovery+), The Singles’ Table (ITVBe), The Games (ITV), Tenable (ITV) and Soccer Aid for Unicef (ITV). Big Brother for ITV2 will go into production later in the year.

Run by MD Manley, Initial is overseen by Natalka Znak, CEO at Remarkable Entertainment, Initial and Znak, and Claire O’Donohoe, chief creative officer at Remarkable Entertainment, Initial and Znak.

Manley said: “With her fantastic track record of developing ground-breaking reality, 2023 is going to be a very exciting year for us.”

Roseman added: “To join forces with creative and production talent like Natalka, Claire, Katy and Jody – and to be part of the Banijay Group – makes this a dream role and I come to it full of tenacity and ambition for the company.”