HBO Max, Scout to put on streetwear format

HBO Max’s Sarah Aubrey

WarnerMedia-owned US streamer HBO Max has greenlit a fashion competition format focusing on streetwear from the producers of Netflix’s Queer Eye reboot.

The Hype is being produced by Scout Productions, the US prodco that is also behind HBO Max ballroom dance and fashion competition Legendary.

The new format includes the worlds of streetwear, business and culture and sees fashion designers combining their ideas and entrepreneurial skill to avoid elimination.

Speedy Morman will host the eight-episode season and the judges will include Grammy-nominated recording artist and designer Offset, creative director and founder of Bephies Beauty Supply Beth Birkett and Emmy-nominated costume designer Marni Senofonte.

The panel will critique the work of 10 streetwear professionals and each episode will offer tips and takeaways about designing, the business of fashion and the savvy to identify the latest trends.

“We see the ubiquitous influence of streetwear culture all around us, from high fashion and popular culture to a form of individual self-expression and identity,” said Sarah Aubrey, head of original content at HBO Max.

Scout’s David Collins, Rob Eric and Michael Williams developed the series with Rachelle Mendez (Undercover Boss, Leah Remini: Scientology & the Aftermath). Collins, Eric and Williams will also executive produce with Mendez, Jay Brown and Tyran ‘Ty Ty’ Smith.