Half Yard commits to crime content

Red Arrow-owned Half Yard Productions has launched a crime and investigation programming unit with veteran crime producer Anne S Rothwell.

Anne S Rothwell

Rothwell has helped create crime and mystery shows such as A Haunting, Nightmare Next Door, Deadly Affairs, Wicked Attraction, FBI: Criminal Pursuit and Panic 911.

She joins Half Yard from Sirens Media, where she launched and executive produced crime series for networks such as TV One, Investigation Discovery and A&E.

The exec will now lead Half Yard Crime & Investigation, whose first project will be World’s Most Haunted, which Half Yard will develop in partnership with Red Arrow Studios International, TV distribution arm of Red Arrow Studios.

Additionally, Half Yard is developing a full slate of crime and investigation series that will sit alongside its existing reality series such as The Last Alaskans and Twin Turbos for Discovery; Animal PD for Nat Geo Wild; Junkyard Empire for Velocity; Raising Tourette’s for Lifetime; and the Say Yes franchise for TLC.

“Crime is on the rise… on television. Half Yard saw an opportunity to branch into this exploding genre and we were able to bring in a best-in-the-business creator and storyteller to help take us there,” said Abby Greensfelder, co-CEO and executive producer at Half Yard.

Half Yard was founded by former Discovery senior programming executives Abby Greensfelder and Sean Gallagher in 2006 and became part of ProSiebenSat.1-owned Red Arrow Studios in 2014.