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Genius Brands ups Michael Jaffa to COO

Children’s content company Genius Brands International has promoted Michael Jaffa to chief operating officer, from his previous role of general counsel and senior VP of business affairs.

Michael Jaffa

In his new position, Jaffa will be responsible for overseeing the business operations of production, consumer products and global distribution, as well as legal, human resources and the diversity divisions.

He will continue to oversee the business and legal operations of the company’s digital channels Kartoon Channel! and Kartoon Classroom!, while retaining his responsibilities as general counsel.

Jaffa will also oversee the integration of Genius Brands’ recent acquisition of Chizcom Media, the largest buyer of children’s advertising in North America.

Prior to joining Genius Brands two years ago, Jaffa was head of business affairs at DreamWorks Animation Television, before which he was VP of legal and business affairs at Hasbro Studios.

“Since joining Genius Brands in 2018, Mike has been a tireless leader in driving the business forward as we lay the foundations for the next great kids company,” said CEO Andy Heyward.

“Heading into 2021, we are poised to take a giant leap forward with the execution of business strategies for our new brands, Stan Lee’s Superhero Kindergarten, Shaq’s Garage and Stan Lee Universe, joining tentpoles Rainbow Rangers and Llama Llama, and the continued rapid expansion of our digital platform Kartoon Channel!.”

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