Fremantle appoints All3Media Int’l exec Kit Yow to head sales across Asia

European production and distribution group Fremantle has appointed Kit Yow as its new VP of distribution in Asia.

Kit Yow

Based in Singapore, Yow will report to Haryaty Rahman, who was promoted to exec VP of sales for Asia at the end of last year.

Yow will be responsible for driving sales of Fremantle’s productions with local broadcasters and platforms to help grow the business in the region.

She started her career as a production assistant at Media Prima Berhad (MPB), where she progressed to become a multilingual broadcast journalist. She went on to become head of brand management for Tonton, MPB’s OTT arm.

Most recently, Yow was VP of sales at All3Media International, where she played a key role in the company’s expansion and content partnerships across Asia. Over her six-year tenure, she closed a raft of content licensing deals and was also responsible for licensing hit BBC dramas to Asian OTT platforms such as Pumpkin Films in China and Naver in South Korea.

Rahman said: “Kit’s experience within the industry speaks for itself. She will no doubt bring an invaluable level of expertise and know-how to the Fremantle family as we look to grow the business, reaching local audiences across Asia.”

Yow added: “I am thrilled and excited to have been given the opportunity to start this new chapter with Fremantle. I very much look forward to playing my part in terms of enhancing the already incredible reputation that the company has in the region by nurturing existing client relationships as well as bringing in new partners to the fore.”