FMNA launches digital studio

FremantleMedia North America (FMNA) has formed a digital content studio to develop programming for its own channels and joint ventures.

Tiny Riot will be led by Gayle Gilman, FMNA’s former exec VP of digital content and now exec VP and general manager of the new company, who will report to FMNA’s chief operating officer, Lee Rierson

The studio will develop and produce original content for its own channels, including The Pet Collective, and for its joint ventures with fashion-orientated multi-channel content network (MCN) StyleHaul and online food channel Munchies, which it shares with Vice Media.

Tiny Riot will also provide ad sales and audience development and distribution strategies across all of its platforms.

“Tiny Riot is now tailored to build on our recent ventures in the digital space, taking on the responsibility to develop properties based on FMNA’s intellectual property, as well as new verticals across various areas including, food, lifestyle, fashion/beauty, pets and more,” said Rierson.

Tiny Riot will also work with sister company BroadbandTV to identify copyrighted content uploaded to YouTube. The studio will develop digital content around FMNA TV properties including Family Feud and the forthcoming Celebrity Name Game.

Last October, Fremantle acquired a minority stake in Divimove, the largest MCN in Germany.