Endemol Shine NA builds domino series

Lily Hevesh is working on Domino Effect

Endemol Shine North America (ESNA) is working with a YouTube star to develop a first-of-its-kind domino art competition series.

The MasterChef studio, part of Banijay Group, will work with Lily Hevesh on Domino Effect, an unscripted competition series that ESNA will be taking to market in the coming weeks.

The 21-year-old Boston artist’s videos have racked up almost a billion views on her YouTube channel, featuring numerous American and Guinness World Records.

Hevesh has led domino builds for movies such as Will Smith’s Collateral Beauty and television series including Saturday Night Live. She has also created numerous projects for brands including Ford, Disney Pixar, Lego, Honda and Gillette.

Sharon Levy, president of unscripted and scripted television at ESNA, said: “We are thrilled to be teaming with Lily to topple onto television with mesmerising and mind-blowing domino builds where one slight move can be the difference between ultimate victory or pure disaster.”