Endemol Shine Brasil, Grupo Podpah, Furia take part in Crew Fight for MadHouse TV

Crew Fight will launch next month

Banijay Entertainment-owned Endemol Shine Brasil has partnered with Brazilian digital entertainment hub Grupo Podpah and esports organisation Furia on a tournament format combining MMA, entertainment and gamification elements.

Launching in December on Podpah’s MadHouse TV YouTube channel, Crew Fight sees four athletes compete for the title, each mentored by a member of MMA team Fighting Nerds.

Blending MMA rules with gamification and interactive challenges, it is designed to make the sport more accessible to both newcomers and dedicated fans.

Nani Freitas, CEO of Endemol Shine Brasil, said: “Crew Fight is born from our ambition to create new formats that connect entertainment, sport and community. This project is our first step into sportainment, expanding our portfolio in this fast-growing category and underlining the value of collaborating with leading partners such as Grupo Podpah and Furia.”