Danielle Lux steps down as CEO at CPL Productions following leadership reshuffle

Seven.One Studios-owned CPL Productions (Married at First Sight UK) has rejigged its leadership structure with new roles for Danielle Lux, Murray Boland and Joe McLusky.

Danielle Lux

Lux takes on the newly created executive chair role, Boland becomes CEO, and McLusky joins CPL as general manager.

Lux, who has led CPL for two decades, will transition into the newly created role of executive chair. In this role, she will continue to guide the company’s strategic and creative ambitions.

Joining CPL in a newly created role is McLusky, formerly of Lime Pictures, who becomes general manager, reporting directly to Boland who will take on the role of CEO from his current role as chief content officer.

Lux said: “CPL has always been about creating the right space for the most talented people to do their best work. I’m delighted to welcome Joe to CPL – his experience is unparalleled, and I know he will contribute to CPL’s continued growth.”

McLusky is an experienced TV exec and consultant who has held senior roles including VP and general manager of non-scripted at Paramount’s VIS UK. More recently, he worked as director of production for Lime Pictures, Lion TV, and Wise Owl Films. He now works as a consultant and exec in charge on a number of UK and international projects, including CPL’s upcoming new format The Hunt (w/t).

Other roles include helping launch Liz Murdoch’s Shine TV as its first director of production, head of production for Granada TV’s Entertainment division, and production executive for ITV Studios.

Chief operating officer Janet Oakes will transition into a new part-time role in 2026, but will remain on the CPL board as director and continue to support the company’s strategic initiatives.

The company’s slate includes Married at First Sight UK, Love Is Blind UK, Stranded on Honeymoon Island and A League of Their Own.