Cinedigm launches Elvis-themed FAST channel on 45th anniversary of star’s death

LA-based streaming tech company Cinedigm Corp has launched a free ad-supported streaming TV (FAST) channel dedicated to fans of Elvis Presley.

Elvis Presley (photo: Tzali via CC)

The Elvis Presley Channel, created in partnership with Elvis Presley Enterprises and parent company ABG Entertainment includes movies, series and Elvis-inspired lifestyle programming. Original series are also in development.

Now available in the US, the channel is accessible on connected TVs, digital set-top boxes, streaming devices and online.

Cinedigm said it has an overall reach of more than 100 million devices including via platforms such as LG Channels, Amazon Freevee, Vizio WatchFree+, Comcast’s Xumo, Plex, Allen Media Group’s Local Now and Dish Network’s Sling TV.

Additionally, the Xfinity What to Watch channel on Xumo will feature a curated collection of films and documentaries from Cinedigm’s Elvis channel during primetime, starting the weekend of July 2, and continuing weekly throughout the rest of July.

The move comes on the 45th anniversary of the singer’s death in 1977, and as Warner Bros releases its big-screen biopic entitled Elvis, from filmmaker Baz Luhrmann. Additionally, Netflix is slated to launch the Elvis animated action-comedy series Agent King and Sony has two Elvis albums planned for later this year.

“Elvis Presley is an iconic performer whose global appeal transcends across generations and a diverse range of fans,” said Erick Opeka, president of Cinedigm Digital Networks.

“We see his ongoing influence today in music, movies, fashion and culture. Building on this expansive legacy, The Elvis Presley Channel will provide compelling programmes, including exclusive and eclectic original series and specials, across a variety of concert, documentary and scripted content genres.”