BT Sport inks SNTV deal

BT Sport has bolstered its news content by signing a deal with IMG-backed sports video news agency SNTV, strengthening its challenge to BSkyB in the battle to attract British sports fans.

The deal will integrate SNTV’s 24-hour news content with BT Sport’s own channels and includes footage of press conferences, training sessions and breaking news.

The new partnership comes just days after BT signed a multi-year deal to broadcast live NBA basketball games.

Earlier this month, BT also snatched live Champions League Football rights from rival broadcaster Sky Sports in an £897m (US$1.4bn) three-year deal.