Big Media names Juan Antonio Fernandez as head of Latin America and US Hispanic

New York-headquartered producer and distributor Big Media has appointed Juan Antonio Fernandez as head of Latin America and US Hispanic.

Juan Antonio Fernandez

He will be responsible for managing sales and distribution strategy throughout the LatAm region and US Hispanic market, reporting to company president Danny Wilk.

Fernandez joins from Star Contents, which is the distribution arm of Colombia-headquartered production company 11:11 Films & TV, where he served as president, overseeing strategic business initiatives and day-to-day global operations. Previously, Fernandez has held executive positions at companies including RCTV International, Dori Media and TV Azteca.

“Juan Antonio’s extensive career in the world of global television, and his unique success in the LatAm and US Hispanic regions, make him a great contribution to our team. He is an innovative executive that will help Big Media continue its success of producing and providing hit shows,” said Wilk.

Big Media chairman Jon Loew said: “His expertise and deep relationships will be essential to Big Media’s continued growth in the LatAm and US Hispanic markets across all entertainment platforms.”

Big Media has produced more than 50 original unscripted series since it launched in 2009. It has sales offices in the US, UK, Czech Republic and India and represents more than 100 series.