Banijay, Laux form German reality label

European production giant Banijay is launching a new reality production label in Germany in partnership with producer Rainer Laux.

Rainer Laux

Rainer Laux Productions is a collaboration between Laux and Banijay-owned Endemol Shine Germany.

Laux was previously director of documentary and reality at Endemol Shine Germany and is behind some of the country’s biggest reality hits.

He was producer of the first Big Brother season in Germany for Endemol in 2000 and made Celebrity Big Brother for Sat.1. Last year, two series of Big Brother aired in Germany, with civilian and celebrity versions produced under Covid-19 guidelines.

More recently, Laux and his team developed Promis unter Palmen (Paradise Hell) for Sat.1, which now forms part of the Banijay Rights catalogue.

He will continue to expand the development, production and sales of new reality formats under the Endemol Shine Germany umbrella.

Forthcoming projects for various streaming providers and broadcasters are set for 2021, including Claudia’s House of Love, a format with reality star Claudia Obert which launched on January 7 on Joyn.

In addition to the reality shows, Laux retains responsibility for all formats with presenter Julia Leischik and reality personality Daniela Katzenberger.

Fabian Tobias, MD of Endemol Shine Germany, said: “Rainer lives and breathes reality and I am so pleased about the collaboration. With him, we are a magnet for reality stars and a reliable partner to provide broadcasters and streamers with reality hits.”

Rainer Laux, MD of Rainer Laux Productions, added: “Our aim is to create formats for our partners that get Germany talking and have international potential. We offer a home for celebrities and colleagues who love entertainment and reality.”