Banijay Germany starts brand, talent arm

European production giant Banijay has launched a German label for artist management, live entertainment, marketing and digital content.

Ingrid Langheld

Banijay Live Artist Brand (BLAB) will also run its own comedy distribution channel called MySpass, which already has monthly social media views in the hundreds of millions.

BLAB will be led by co-MDs Ingrid Langheld, former MD of Banijay Germany subsidiary Brainpool’s live artist and brand division, and Daniel Durst, who was most recently chief product manager at German media company Bertelsmann.

Daniel Durst

BLAB will work closely with Brainpool and Banijay’s other German subsidiaries, including Endemol Shine Germany Good Times, Banijay Productions Germany and MadeFor.

Marcus Wolter, CEO of Banijay Germany said: “Banijay Live Artist Brand brings the unique opportunity to establish future-oriented entertainment brands and artists with the entire backing of Banijay Germany. Ingrid’s team of experienced and talented marketing, digital and live production experts can guarantee artists and brands maximum attention on all high-reach media platforms. “