AI-produced British sitcom No Big Deal launches on YouTube

No Big Deal comes from Andrew Dickinson

A British sitcom produced wholly with AI, but written by a human, has launched on YouTube.

Created by writer Andrew Dickinson, No Big Deal is produced by AI studio ModeLabs.ai and is claimed to be the world’s first sitcom written by a human but produced entirely using AI. The pilot episode is now available on YouTube.

Set inside the chaotic world of venture capital, No Big Deal follows an eccentric team at an investment firm as they search for the next billion-pound business idea, usually with disastrous results.

Dickinson himself is a former angel investor and investment manager. According to him, every storyline began with a real incident that has been exaggerated and expanded for comic effect. He also wrote all the original music for the sitcom, which was performed and recorded by musician Andy Pike.

“I originally planned to make the pilot through traditional television production, but it quickly became clear that the process would be slow and prohibitively expensive. When I met the team at ModeLabs, I realised AI offered an entirely new way to bring the project to life,” Dickinson said.

“Making the pilot wasn’t simply a case of pressing a button. Every shot, camera movement, performance, line reading, location and visual detail had to be carefully planned, refined and recreated through an iterative creative process between the writing and production teams. Even while we were making it, the script was rewritten more than 65 times.”

ModeLabs.ai’s Dan Hawthorne added: “Nobody questions whether the CGI in a Marvel film is ‘cheating.’ People judge entertainment by how it makes them feel, not by the tools used to create it.

“No Big Deal is brilliantly written and genuinely funny. AI isn’t the punchline – it’s simply the production technology that made an ambitious independent comedy possible. Combining emerging AI technology with talented writers and filmmakers has opened up exciting new creative possibilities.”