2waytraffic takes off with new gameshows

2waytraffic International, recently rebranded from Celador International, is to launch two new gameshow formats at MipTV next week, including one set in an airport. The Ring and Holiday Fever have both been developed in-house at Dutch interactive firm 2waytraffic.

The Ring is a studio-based format that features a circular set comprised of a number of rings, each denoting a level of cash winnings. The game starts with 30 contestants on the outer ring, who each answer questions using a handset in a bid to progress to the centre and win the jackpot.

Holiday Fever, meanwhile, takes place on location at an airport. Contestants are picked out from holidaymakers waiting for their flights, who play a number of quick-fire games for prizes.

In addition, 2waytraffic has created a pilot of Daylight Robbery, a live interactive quiz based on the reverse auction mechanic. Developed by 2waytraffic and Celador Productions, the action is set in an in-studio auction house. Players compete to win prizes by submitting the lowest possible amount that no one else has bid.

The three new titles will sit alongside 2waytraffic’s recently enlarged catalogue, which now features established Celador’s hits such as Who Wants to Be a Millionaire? and You Are What You Eat.