Fremantle strikes Lat Am alliance

MIPCOM: FremantleMedia Latin America (FMLA) and media and entertainment company 360Powwow have joined forces to create original content for the region.

The partnership, which will focus on Spanish-language content, will involve FMLA boosting its production activity to co-create content across the lifestyle, entertainment and high-end scripted genres with 360Powwow.

FremantleMedia will retain global distribution rights to all formats and finished content to emerge from the partnership.

The pair are currently focusing on the fashion genre, with Project Runway judge Nina Garcia working alongside FMLA and Powwow 360 to develop content as part of an exclusive development agreement.

Adrian Santucho, CEO of FMLA, said the partnership with Powwow created “an exciting opportunity to offer innovative content for the US Hispanic and Latin American markets.”