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THOUGHT LEADERSHIP

Smart thinking from the people running the content business.

Plim Plim's Guillermo Pino on making a YouTube hit

By Karolina Kaminska 22-09-2026

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Guillermo Pino, founder and president of Argentine producer Spiritum Entertainment and creator of its flagship IP Plim Plim, discusses the show’s success in Latin America and plans to roll it out internationally, and shares his top tips on how to create a hit on YouTube. Read More

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