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THOUGHT LEADERSHIP

Smart thinking from the people running the content business.

FORMATS100: Sanoma's Lasse Nikkari on brands, bets and AI

By Clive Whittingham 06-10-2026

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Lasse Nikkari at Sanoma Media Finland discusses working with the creator ecosystem, being open to the possibilities of AI and how the advertising decline in the country may not be terminal after all. Read More

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