NBCUniversal, Sky and ITV Studios join Content Commissioning & Acquisitions Summit and Format Futures Forum at Content Europe

C21 reporter 08-04-2026 ©C21Media

NBCUniversal Formats’ Hannah Mabruk, Sky’s Lucy Criddle and ITV Studios’ Mike Beale are the latest key execs confirmed for Content Europe, which takes place in Lisbon from April 21-23.

You can find out more about Content Europe and register online for just €799 by CLICKING HERE. Buyers from platforms and channels can register for free by CLICKING HERE.

These latest speakers will take part in the Format Futures Forum and the Content Commissioning & Acquisitions Summit, offering insight into shifting buyer demand, global format development strategies, and the commissioning trends redefining today’s entertainment and reality landscape.

Hannah Mabruk
Senior VP, format sales and production
NBCUniversal Formats
Mabruk oversees the global expansion and strategic vision of NBCUniversal Formats, leading format development, sales and coproductions across EMEA, APAC and the Americas. She drives growth through strategic IP acquisition, third-party partnerships and co-development opportunities, reporting to Brad Melnick, head of USG business operations and strategy. Based in London, Mabruk works across the international roll-out of some of the world’s most successful entertainment properties.

Lucy Criddle
Director of acquisitions and strategic projects
Sky
Criddle has more than 20 years of experience in the television industry. She has worked across multiple genres, playing a key role in bringing some of the most talked-about and beloved shows to Sky customers, while also helping to launch cutting-edge platforms and services including NOW, Sky Go, Sky Q, Stream and Glass.

Mike Beale
MD, creative network
ITV Studios
Beale helps to drive the global creative development and production efforts across the group and is responsible for identifying new opportunities to build ITV Studios’ creative pipeline and roll out new formats. Reporting to Julian Bellamy, he joined in June 2011 to establish ITV’s enviable slate of formats on the global stage, including The Chase, I’m a Celebrity… Get Me Out of Here!, The Voice, Hell’s Kitchen, Come Dine With Me and Love Island.

Content Europe is a cost-effective three-day market, conference and screenings event that is designed as a sales and acquisitions market, connecting buyers and sellers around formats, factual, drama and kids.

The building blocks of Content Europe: