MGM+’s Michael Wright to unpack fandom strategy in Magnificent Seven case study at Content London

MGM+ global head Michael Wright will discuss the strategy behind curating a distinctive slate of prestige, creator-led originals – from serving passionate fandoms to investing in high-quality storytelling – during an exclusive Magnificent Seven case study at Content London.

Content London takes place from November 30 to December 3. To find out more about the event and register at the AUGUST EARLYBIRD DISCOUNT RATE of £1099, saving £300, CLICK HERE.

Wright will be joined on stage by The Magnificent Seven executive producers Tim Kring and Donald De Line and star Joanne Froggatt. The conversation will spotlight how MGM+ is creating compelling originals for dedicated communities, illustrated through the case study of this highly anticipated new series.

As the content business continues to evolve at unprecedented speed, Content London will explore the trends, technologies and business models reshaping the global market. From the future of scripted and unscripted storytelling, audience engagement and Gen Z viewing habits to creator-led entertainment, vertical storytelling, AI, branded content, FAST, podcasting and new funding models, the event will examine the opportunities emerging across the industry.

Bringing together the world’s leading producers, commissioners, platforms, distributors and innovators, Content London provides an essential roadmap for navigating and succeeding in the New Content Economy.

Speaking at Content London:

Michael Wright
Global head
MGM+
Wright leads MGM+, an ad-free premium streaming service featuring original series and docuseries, theatrical releases and classic film franchises. He oversees the expansion of MGM+’s worldwide slate across scripted, unscripted and acquired programming, as well as creative, marketing and strategic partnerships.
Since joining MGM+ in 2017, Wright has transformed the business, expanding distribution, launching the MGM+ app to enter the OTT space, tripling original programming and more than doubling the subscriber base. Under his leadership, MGM+ has become a destination for premium original series including sci-fi horror phenomenon From, Emmy winner Godfather of Harlem, horror thriller The Institute, romantic adventure series Robin Hood and crime drama The Westies.

Tim Kring
Creator, writer and producer
The Magnificent Seven
Kring has created and run numerous TV series in his four-decade career as a writer and producer in Hollywood, including Crossing Jordan (NBC), Touch (Fox), Dig (USA Network), Treadstone (Amazon), based on Robert Ludlum’s Bourne saga, and Heroes, which won numerous awards, including a Primetime Emmy.
Kring has also produced groundbreaking work in branded content. In 2010, he teamed with Nokia to launch Conspiracy for Good, which was nominated for an International Digital Emmy. In 2013, he launched Daybreak in partnership with AT&T, a multiplatform narrative using linear distribution and a suite of mobile applications.

Donald De Line
Executive producer
The Magnificent Seven
De Line is a veteran producer and studio executive currently executive producing MGM+’s upcoming series The Magnificent Seven. He most recently served as executive producer on the three-season run of Billy the Kid for MGM+.
Prior feature credits include Steven Spielberg’s Ready Player One, The Italian Job and Ridley Scott’s Body of Lies. His television credits include Fox’s Wayward Pines, M Night Shyamalan’s first television series, and MGM+ limited series Chapelwaite, adapted from a Stephen King novella and starring Adrien Brody.

Joanne Froggatt
Actor
The Magnificent Seven
Froggatt is a Golden Globe and British Independent Film Award winner and three-time Emmy nominee, widely recognised for her performance as Anna Bates in the global phenomenon Downton Abbey. She reprised her signature role in the cinematic trilogy, which collectively grossed more than US$389m worldwide.
Froggatt is currently filming the high-stakes MGM+ frontier series The Magnificent Seven alongside Matt Dillon, starring as Harriet Talbot. She will next star in the return of Paramount+ drama series MobLand, from director Guy Ritchie, which follows the conflict between two rival London crime families.

More speakers will be announced for Content London in the coming weeks.

Also speaking at Content London: