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MARKETING

Finalists announced for Content Europe Global Formats Pitch Competition

C21 has unveiled the finalists for the inaugural Content Europe Global Formats Pitch Competition, which will be held in Lisbon next week in partnership with Talpa Studios.

You can find out more about Content Europe and register online for just €799 by CLICKING HERE. Buyers from platforms and channels can register for free by CLICKING HERE.

The competition is designed to uncover the next global format hit and has attracted a high-quality range of submissions. From these, eight finalists have been selected to pitch their projects live at Content Europe on Tuesday April 21 at 16.15.

The winning project will land a development deal with Talpa Studios to further develop the project into a fully realised format proposition with international market potential. The studio is not looking to purchase the idea outright, it is looking to collaborate.

The winner will also receive £20,000 worth of marketing across C21Media’s digital, print and event products to support development and pre-sales promotion of the show.

For full details of all the finalists, CLICK HERE.

2026 FINALISTS:

Fluent in 40
In Fluent in 40 (French Edition), contestants are dropped into France with one mission: become as fluent in French as possible in just 40 days. Living together in a shared house, they begin each day with intensive language lessons – but the real learning happens outside the classroom.

From navigating bustling markets and ordering in cafés to performing on stage or interviewing locals, contestants must survive daily life using only the language they’re learning. Cultural mishaps, hilarious misunderstandings and breakthrough moments turn every interaction into a test of courage, creativity and communication.

Each week, contestants face immersive challenges designed to push their skills to the limit and reveal just how far they’ve come – or how much further they still have to go.

After 40 days of total immersion, native speakers evaluate their progress. The contestant who demonstrates the greatest transformation wins a cash prize – and the chance to continue their journey abroad.

Fluent in 40 is designed as a global format. In each edition, contestants travel to a new country to learn its language and culture – from Germans learning Spanish in Spain, to Americans learning French in Paris, to the English mastering Italian in Rome.

Fortune$: The Secret Safes
Day one: 12 strangers arrive at a luxury villa. Each receives a sealed safe containing a secret amount – part of a $100,000 pot distributed unequally. The richest player at the end of seven days wins it all.

Each episode covers one day, structured in three acts.

Act 1 – The Flash Deal: players bid in high-stakes auctions (Dutch, blind, lottery) to win power cards – immunity, safe swaps, fortune hijacks, double votes. Every bet feeds the Golden Safe, a communal jackpot whose growing value remains hidden until the finale.

Act 2 – Confrontation: at any time, any player who suspects another of being richer can publicly challenge them. Three outcomes: they negotiate a deal, they swap safes blindly, or the group votes and the loser’s fortune is split among the others.

Act 3 – The end-of-day elimination: the player with the lowest fortune is revealed and permanently eliminated. Their money goes to the Golden Safe.

The finale introduces the ultimate dilemma: each remaining player must choose – keep their personal safe, or swap it for the Golden Safe. But if multiple players choose the Golden Safe, they share it. The safes are opened one by one. The richest player wins Fortune$.

Gimme the Beat!
What should a great music star really have? A voice like Whitney Houston? Dancing skills like Michael Jackson? Or piano-playing abilities like Elton John? It’s simpler than that: a true artist is someone who can connect with an audience.

Gimme the Beat is the talent show searching for the next big music star – but with a twist: there is no music. Contestants must perform without a backing track, relying on their voice, personality and stage presence to win over both the audience and the mentors.

Amateur performers take the stage and, if a mentor duo – made up of a world-renowned DJ and a successful singer – like what they see, they activate a backing track or join the performance, claiming the artist for their team. If multiple teams compete, the contestant chooses.

Once teams are formed, they face creative challenges, live performances and ultimately must create an original hit with their mentors. Versatility, charisma and authenticity are everything. Only one will win €100,000. They don’t need music to become a star. They need something more. This is Gimme the Beat!

Inside Joke
Inside Joke takes comedy into the heart of real communities. In each episode, a charismatic resident host guides a different comedian into an extraordinary gathering, from fan conventions and specialist expos to quirky festivals and passionate subcultures. Their challenge is simple, but risky: understand the room well enough to make it laugh.

Over the course of a single day, the host and comedian immerse themselves in this unfamiliar world, meeting the people who define it, taking part in its rituals and uncovering the passions, rules and humour that hold the community together. As the comedian navigates awkward encounters, surprising revelations and comic pressure points, they must begin shaping everything they learn into an original bespoke stand-up set.

The episode builds toward one high-stakes climax: a live performance for the very crowd the comedian has spent the day trying to decode. If they get it right, they win the room. If they get it wrong, the silence will say everything.

Full of real jeopardy, Inside Joke combines immersive factual storytelling with the tension of a comedy challenge. With one returning host, a fresh comedian every episode and endless worlds to explore, it is a scalable, distinctive and internationally adaptable format.

Six Degrees of Connection
Day one: six duos are released from a European city centre. No phone, no money, no internet. The race is on.

To advance, duos must find someone connected to their social network – verified in near-real time by the Control Room. Once the link is confirmed, they receive a ticket and travel alongside the connection they’ve uncovered. At the next stop, the search starts over.

Regularly, duos face on-location Six Degrees challenges – find and shake the hand of the local radio host, track down two siblings in the city – forcing them into the local social fabric and offering a chance to earn bonus lifelines.

Three lifelines provide strategic escape routes: a phone call, a text-only window, a free ride with a stranger, or turning an unknown person into a verified connection.
At the end of each episode, the duo closest to the starting point is permanently eliminated.

A host duo runs the show from the Control Room – a live nerve centre based at the starting city where connections are verified, challenges are issued and every duo’s position is tracked in real time on a giant GPS map.

The Freeze
The Freeze takes the classic party game of hotter or colder and transforms it into a high-stakes, real-world challenge where 10 pairs of contestants have to rely on gut instinct and great guesswork to find a staggering sum of money, with only one simple clue to get them there: are they getting hotter or colder?

Every 15 minutes, our teams receive their only clue from a handheld ‘thermometer,’ telling them whether they are hotter or colder than they were before, with some of these updates being hidden behind questions and challenges to ramp up the pressure. That’s not all, though, as every hour the coldest team will be frozen out and eliminated from the competition – ensuring our contestants are feeling the heat at all times.

With each race set against the changing backdrops of iconic towns, cities and regions, The Freeze takes the simplest of games and brings it into the real world to ask how far you’d be prepared to go when all you know is that you’re getting hotter or colder.

The Get Together
Each episode of The Get Together follows two or more loved ones who have quietly drifted apart through one shared weekend designed to bring them back together.

On arrival at the Reconnection Zone – a warm, cinematic standing location adapted per territory – participants contribute a handwritten recipe carrying personal memory to the Reconnection Cookbook. Over days one and two, they collaborate on a Purpose Project: a meaningful community task chosen from four fixed categories – Build & Restore, Nourish & Care, Teach Share & Mentor, or Celebrate & Connect – selected to symbolically mirror the emotional gap in their relationship.

Midway through day two, the host quietly separates each participant for the Bridge Moment: a private walk during which each person answers three questions on camera. Neither hears the other’s answers until the Big Table Dinner – the emotional high point of every episode – where the reveal happens over the meal they cook together from their recipe.

On day three, participants create a symbolic Memory Capsule representing what they rediscovered, placed on the Legacy Shelf – a cumulative visual archive that fills across the season. The series finale brings all participants back together for one communal Big Table Dinner, with the complete Legacy Shelf behind them.

The Money Tree
Who says money doesn’t grow on trees?

The Money Tree is a high-stakes trivia gameshow where answers literally fall down from an iconic 100ft ‘money tree’ in the studio.

As the answers fall, one after the other, teams must hold their nerve – deciding when to ‘lock in’ if it’s correct, and when to let it drop if they think it’s a wrong answer (a ‘bad apple’ devilishly designed by the tree to tempt them into making a mistake).

In the ultimate test of greed and strategy, do you take what’s offered now, or do you wait for more, knowing that hesitation and picking a bad apple could cost everything?

After four fast-paced rounds, sorting truths from temptations, the team with the most money at the end will see the cash they’ve won fall from the tree in a final show-stopping moment.

Judges:


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