Final tickets available for Wednesday’s Create London as one-day event set to define the future in the New Content Economy
Key players from across the creator economy – including YouTube, TikTok, Sidemen Entertainment, MTV Entertainment Group International, YMU Group, Banijay France, Time Out Media, Aardman Animations, ITN Productions, Electrify Video Partners, Fremantle and Deep Fusion Films – are set to reveal the strategies needed to thrive in the creator economy and vertical entertainment space at Create London on Wednesday.
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Sessions include:
Key to Success in the Creator Economy
In this opening session, industry leaders explore what it takes to win in the creator economy – from monetising content and unlocking alternative revenue streams, to building distinctive, platform-agnostic brands and harnessing new platforms, tools and formats to grow and engage audiences.
Creating Winning Formats on YouTube
Rajarshi Lahiri, head of creator partnerships at YouTube UK and Ireland, hosts a conversation with leading creator talent to share practical insights on building, scaling and monetising successful content on YouTube. This actionable session will explore how to grow your presence, develop a winning content formula, create for both mobile and the big screen, unlock monetisation opportunities and build IP.
Partnering with Brands – The New Commissioners
As brands increasingly prioritise content collaborations over traditional advertising, leading brands and industry pioneers share how they are taking content directly to market – without commissions. The session explores how creators and production companies can move beyond legacy models to unlock new brand budgets, strengthen long-term partnerships and position themselves as cultural partners, while gaining greater control, accessing alternative revenue streams and building sustainable financial growth.
The Creator-Led Models Reshaping Entertainment
Innovators across the creator economy examine the rise of creator-led models transforming the entertainment landscape – from reimagining dormant IP for new platforms and audiences to building creator-first franchises. This session will offer tips on diversifying revenue streams, structuring smart partnerships and creating content that travels across digital, broadcast and beyond in a creator-first era.
TikTok x Aardman: Redefining Audience Engagement
Amy Johal, entertainment partnerships lead at TikTok, joins Kenny England, director of digital, social and communities at Aardman, to explore how TikTok is reshaping the way entertainment brands build, activate and scale IP. Drawing on Aardman’s globally beloved characters – including Shaun the Sheep – the session will explore how the studio is using TikTok to reach new audiences, invite fan participation and extend the life of its stories beyond traditional film and TV. Together, they will unpack how TikTok’s global platform and creator ecosystem can turn audiences into active participants, examining how studios can deepen fandom, amplify owned content and create cultural moments that travel from social feeds to cinema screens and beyond.
Vertical Platforms: Unlocking Opportunity in Microdrama
The microdrama market is poised for explosive growth over the rest of the decade, with revenues in China projected to reach US$16.2bn and the global market outside China expected to surpass US$9.5bn by 2030. This session brings together leading platforms and apps to explore how they are shaping content strategies, developing new monetisation models and forging partnerships with producers and creators – offering practical insights into one of the fastest-growing and most commercially dynamic areas of digital entertainment.
How to Make a Hit Microdrama
As Hollywood increasingly turns its attention to microdrama, leading producers and executives who are already finding success in the space share actionable insights on breaking into this fast-growing market. From developing stories that resonate with mobile-first audiences to building sustainable monetisation models and scaling distribution, the session will explore what it really takes to create a hit – and how the genre is evolving as new platforms, audiences and investment flow into the sector.
The Future of Microdrama Production
Key microdrama experts at the forefront of this rapidly expanding sector discuss how they’re innovating and helping define the next phase of the industry. The session will explore how creators are crafting compelling, high-impact stories for vertical audiences while building sustainable production models, strengthening collaborations with talent and fostering healthier, more sustainable working practices as the space continues to scale.
Supercharging the Creator Economy with Vertical Content and Generative AI
Industry innovators unpack how generative AI is rapidly transforming the creator economy, vertical programming and the wider content landscape. From accelerating development and streamlining production to enhancing creativity and unlocking new forms of storytelling, the session will explore how AI-powered tools are reshaping workflows and opening new opportunities for audience engagement – while also addressing the ethical challenges that come with this technological shift.
Create London is a one-day event dedicated to celebrating, connecting and advancing the creator economy. As the sector surges beyond US$300bn and the microdrama market rapidly expands, Create London will bring together industry leaders to explore the strategies, business models and generative AI innovations driving the next wave of scalable hits.
Speaking at Create London:
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