C4 books hairdressing gameshow

Elliot Johnson

UK broadcaster Channel 4 (C4) has ordered a new shortform gameshow from Endemol-owned UK prodcos Sharp Jack TV and Initial.

Keep Your Hair On (5×4’) has been commissioned for C4’s youth-skewing sister network E4 and sees contestants go head-to-head to win the hairstyle of their dreams, but if they lose, they end up with the lockdown locks of nightmares.

Exec producers on the project are Elliot Johnson, Amanda Wilson, Katy Manley and Cat Lynch. The series is being filmed in Manchester.

Johnson, joint-MD of Sharp Jack TV, said: “With hair salons across the UK closed, the nation’s locks have grown wild and unruly. So what better way to get the ultimate lockdown look than visiting the Keep Your Hair On salon – there really is nothing to lose, except your hair, your credibility and that weekend Tinder date.”