Astro, iQiyi grow partnership

The Astro deal covers iQiyi shows such as The Rap of China 2019

Malaysia-based broadcaster Astro has expanded its deal with Chinese VoD service iQiyi to offer its audiences exclusive Chinese drama and entertainment programming.

The agreement gives Astro exclusive rights to deliver iQiyi content on TV, on-demand and via OTT in Malaysia. This includes the world’s first iQiyi-branded channel, which will feature the service’s slate of original content, including drama, variety shows and movies.

These include The Rap of China 2019, Sword Dynasty, The Files of Teenagers in the Concession, Story of Yanxi Palace, The Golden Eyes, The Legend of White Snake, Tang Dynasty Tour, The Rap of China, Hot-Blood Dance Crew and Qing Chun You Ni.

Astro will also take the lead in customer acquisition, marketing and media sales on behalf of iQiyi.

The deal builds on a similar deal between the two companies made last year, which saw Astro offer iQiyi content through its drama network Astro Shuang Xing and the Astro Go app.