BossaNova Media forges digital-first content alliance with UK energy industry body

Energy Explained will answer wide-ranging questions about the UK energy industry

UK financing and distribution company BossaNova Media has announced a partnership with energy industry association Energy UK to develop a strand of digital-first content.

The cross-sector project will produce shortform episodes spanning science, engineering, history and the future, based on footage provided by Energy UK. Under the banner Energy Explained, the strand will address questions about the industry such as: what happens when you flick a light switch?

BossaNova will leverage sister company Klik Studios’ YouTube experience to support the collaboration. Klik currently manages almost 60 YouTube channels across both scripted and unscripted content.

In line with BossaNova’s broader strategy to increase digital sales, the company will next year diversify its annual Development Day initiative to include YouTube and digital-first programming pitches.

Francesca Johnson, head of acquisitions at Bossanova Media, said: “As we navigate the seismic shifts in our industry, it’s very much in our focus to continue to service traditional TV markets whilst developing innovative strategy for emerging digital first opportunities.

“This partnership with Energy UK puts us firmly in the driving seat on a subject that has never been more relevant – decarbonisation and the energy transition to renewables – in a brand-new format that is fun, informative and accessible.’’