Netflix acquires next three editions of content creator boxing event La Velada del Año

Ibai Llanos is behind La Velada del Año (The Event of the Year)

Netflix has acquired the global rights to the next three editions of La Velada del Año (The Event of the Year), the boxing event featuring content creators organised by the popular Spanish internet celebrity Ibai Llanos.

As a result, the 2027, 2028 and 2029 editions of the event will be shown exclusively on the US-based platform, which is taking another step forward in its engagement with the creator economy in the Spanish-speaking market after broadcasting Supernova: Génesis from Mexico this year.

Created in 2021, La Velada del Año has evolved from a boxing event among digital creators into a large-scale spectacle that combines sports, music and entertainment, bringing together some of the most popular internet personalities in Spain and Latin America each year.

Until now, the event had been broadcast primarily through Ibai Llanos’s Twitch channel. This year, its sixth edition expanded its distribution to include YouTube and TikTok, before beginning this new phase on Netflix starting in 2027.

According to data released by Netflix, the fifth edition, held in 2025, reached a peak of 9.3 million concurrent viewers, while the event’s average audience grew from nearly a million in 2021 to more than six million in 2026.

“In 2021, we put on La Velada in a concert hall in Barcelona without knowing how far it could go. Five years later, millions of people have watched it at the same time. Bringing it to Netflix for the next three years allows us to make it even bigger without losing what makes it special: the community that makes it possible,” said Llanos.

The acquisition comes just days after Netflix secured the broadcast rights for Spain and Andorra to the 2030 Fifa World Cup, in another move by the platform to strengthen its line-up of live sporting events.