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World’s Macdonald meets Expectation

UK-based Expectation, Peter Fincham and Tim Hincks’ fledgling prodco, has appointed a former World Productions exec to oversee its drama output.

Kirstie Macdonald

Kirstie Macdonald has been named creative director for drama and will join Expectation in September.

During her stint at World, which was recently bought by UK commercial broadcaster ITV, she script-edited the first season of BBC drama Line of Duty and worked on shows including Sky Atlantic’s forthcoming Save Me. She was also an executive producer on Dark Angel and In Plain Sight.

Macdonald began her career as a script editor in 1999 and her credits include The Bill, New Tricks, Family Affairs and The Innocence Project.

Hincks, co-CEO of Expectation, said: “Kirstie is a first-class producer, she has fantastic relationships with writers – both new and established – but above all she is a true creative who loves television and storytelling. She will be a huge success at Expectation and we can’t wait to start working with her.”

Macdonald will work with a creative team that includes entertainment creative directors Nick Mather and Nick Samwell-Smith; comedy creative director Nerys Evans; and factual creative directors Colin Barr and Amy Flanagan.

Earlier this year Expectation appointed former Warner Bros exec Alexia Edwards as its chief operating officer.

Edwards was one of a number of recent arrivals at the BBC Worldwide-backed prodco, which was launched by former ITV controller Fincham and ex-Endemol Shine Group chief Hincks in November.

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