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StarHub signs up Fashion One

Singaporean cable TV provider StarHub has agreed a carriage deal to make a female-skewing international lifestyle network from Bigfoot Entertainment available to subscribers.

Fashion One, which airs fashion, entertainment and lifestyle series, is available around the world and will start broadcasting in Singapore from December 4. It will be available to StarHub viewers as a linear channel and via its TV Anywhere app.

The channel will debut with its original reality series Design Genius, which sees nine international designers compete to win US$20,000 by making conventional everyday items fashionable. The net will also air news show Fashion Frontline and culinary series Fashion On A Plate.

“Singapore is home to some of the most fashion-conscious, trend-sensitive consumers in the world and Fashion One will provide them with rich content on the latest styles and trends,” said Lee Soo Hui, head of media business unit at StarHub.

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