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To talk to someone about this event - or book by phone - call C21 on +44 (0)20 7729 7460 and ask for Richard or Marigold
Views you can use - Friday November 13, BAFTA, London

Now in its ninth year C21's FutureMedia 2009 brings together the world’s leading digital players to discuss the issues central to content creation and distribution in the digital age.

This year a series of 21 FutureMedia keynotes and interviews will consider the challenge ahead while digital content case studies will shine a light on how to succeed in the emerging space.

Confirmed speakers include:


Erik Huggers Director of future media and technology BBC	Patrick Walker Director of video partnerships YouTube	Alex Connock Chief executive TenAlps	Griff Parry Director of On Demand BSkyB

Adam Valkin Head of digital media and new business Endemol	Jon Gisby Director of future media and technology Channel 4	Douglas Scott President OgilvyEntertainment	Louise Brown Head of cross-platform commissioning Channel 4

Michael Comish CEO and co-founder Blinkbox	Simon Hutson Vice president digital media and DVD EMEA BBC Worldwide	Rachel Coldicutt Head of new media Royal Opera House	Richard Vargas Senior VP development and production FMX

David Cuff Commercial director Virgin Media TV	Kate Bradshaw Deputy MD and head of online commissioning ITV.com	Tom Himpe Founding partner Ag8	Jon Davenport Head of digital Hat Trick Productions

Jane Burton Head of content and creative director Tate Media Tate London	Adrian Swift Chief Creative Officer etv productions	Tom McDonnell Co-founder and creative director Monterosa	Clare Laycock Acting Director of New Media UKTV


David Sabel Head of digital The National Theatre	Matt Locke Commissioning editor for education C4	David Docherty Chairman The Digital Television Group	Joe Trainor Senior director, offer management, content services European Markets Group

Sessions include:

Next-generation production strategy
Europe's most progressive producers showcase how new styles of programming are being developed that engage with audiences across all platforms in the digital world.

Digital content case studies
FM examines the creative and commercial models behind the most successful multi-platform projects of 2009 and looks ahead to new development strategies for 2010.

Supply and demand
As we move towards a VoD world how will changes in the distribution of content to audiences change the commercial model?

Cash for content
New commercial models and how to create new revenue streams online, on mobile and on TV.

Brand new world
In light of proposed changes in UK legislation for TV, FutureMedia 2009 brings together leading brand owners with content creators and channel operators to discuss how new commercial models might be developed across platforms.

Gaming and social media
As video and gaming is increasingly incorporated into the online mix FM brings together the leading players to showcase how best to capture eyeballs and build audiences, content and playability.

The new broadcasters
What do the new platform operators hope to achieve and what strategies are they employing to grab land as the digital and internet TV landscape emerges? How is online video is enabling a new breed of broadcasters to emerge, some of which are challenging the role fulfilled by traditional broadcasters?

The new producers
More and more productions are being developed by savvy digital agencies that understand how to create compelling multi-platform content. We hear from the best of them about what works and how they plan to change the landscape.

More speakers and sessions pending.

Who should attend C21's FutureMedia 2009?
Content creators and rights owners seeking to understand the future landscape.
Producers and distributors aiming to find new revenue streams.
Broadcasters looking to create new business models.
Media analysts looking to assess the future of media and entertainment.
Commissioners and channel heads aiming to understand new digital strategy.
Anyone involved in the finance, production, distribution and broadcast of video content.

BAFTA and how to get there

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