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 C21’s Social Media Forum – Agenda 9.00 onwards Registration 9.25 Opening remarks David Jenkinson Editor-in-chief & managing director, C21Media 9.30 Opening keynote Building brands with social media Ann Longley Digital strategy director, Mediaedge:cia 10.00 How to work with Joost to extend your entertainment brand Henrik Werdelin Chief creative officer, Joost 10.45 Coffee break 11.00 Using online narrative and social media to drive commercial value Andrew Piller, FremantleMedia Ahead of the FremantleMedia HD online teen drama Freak for social networking site MySpace UK, with brand partners Red Bull and Tampax. Andrew outlines the issues facing content creation in the new narrative space. 11.45 How Xbox used the social media space at E3 Maurice Wheeler, co-founder and planning director, Digital Outlook At this year’s E3 Xbox wanted to create a social media explosion around it’s key announcements, using a mixture of gamers and social media ‘power users’ see how Xbox really made a measurable impact in this space. 12.30 Networking Lunch 13.30 How to work with Bebo to create next generation entertainment Kelly Sweeney Head of original productions, Bebo 14.15 How to work with Dailymotion to extend your entertainment brand Digby Lewis Creative director, Dailymotion UK Social media content case study: The Hunt for Gollum on Dailymotion Spencer Duru, Producer 15.00 Break 15.15 How to make money on YouTube Ashley MacKenzie CEO, MyVideoRights.com 15.45 Content, cash and the future of social media How can professional content producers, broadcasters and rights owners work with social media platforms to build new creative and commercial business models, and how will the sector change in the next 12 months? Justin Judd, CEO, i-Rights Michael Comish, CEO, blinkbox Emily Renshaw-Smith, director of content, Current TV 16.45 Conference close © C21 Media 2010 C21 Home | Live Events Home | Printer Friendly | Email a Friend |
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