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Toons and drama help grow IVI

C21TV

THE C21 INTERVIEW: Sergey Kornikhin, senior VP and general producer at IVI, tells C21 how animation and high-end drama are driving the Russian VoD service.

He also talks about lifting the site’s traffic from the current 20 million users per month; the possible threat posed by Netflix and Hulu launching in Russia; and IVI’s embryonic local production plans.