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DiBitetto: Buy rather than rent

C21TV

Bob DiBitetto, president of A+E Networks, tells C21 how off-network acquisitions are declining in importance for his cable networks and how he intends to turn A+E into a “100% original” channel.

He argues that not only does original programming deliver higher ratings, particularly his unscripted shows like Pawn Stars and Storage Wars, owning rather than 'renting' programming allows for international expansion.