Angry Birds start to hatch

TALKING SHOP: The man in charge of the upcoming Angry Birds cartoon updates C21 on its development, the “unprecedented” levels of broadcaster interest and the classic kids’ shows that have inspired its style. Made in-house at Rovio’s Finnish animation studio, the show could well pave the way for more Rovio TV content in the future.

With Rovio’s latest app, Amazing Alex, landing on phones and tablets worldwide, C21 finds out about its multi-platform approach, as the boundaries between brands, interactive apps and TV animation become increasingly blurred.

C21’s Talking Shop is a daily strand on C21Media.net that goes behind the news to talk to leading players in the international content business.