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SBS climbs aboard Top Gear pick-up
MIPCOM NEWS: Australia's SBS Television has licensed two series of irreverent BBC motor magazine Top Gear from BBC Worldwide Australasia, it was announced today.
The series will air on the network over the next few months.
Matt Campbell, SBS TV' s network programmer, said of the pick-up: "Top Gear is a car show for grown-ups that takes car culture seriously, but not too seriously. It is a show with broad appeal."
Profiling super cars, stunts, time trials, celebrity races and road tests, the show is known for the acerbic wit of its presenters, Jeremy Clarkson, Richard Hammond and James May. In the UK, Top Gear regularly attracts more than 4.5 million viewers (40% of them female) to BBC2, and is the channel' s most-watched programme. The show was nominated for an International Emmy award earlier this week.
Top Gear airs globally on channels from Sweden, Poland, Denmark, Russia, Norway, Netherlands and Israel to the Philippines and New Zealand, as well as BBC international channels BBC Prime, BBC Asia and BBC Japan.
Gün Akyuz
21 Oct 2005
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