ITVS America ups creative exec

ITV Studios (ITVS) America has promoted Bruce Robertson to executive VP of creative strategy.

In his new role, Robertson – who was previously senior VP in the same department – will oversee the development and creative direction of ITVS America’s non-scripted programming while continuing to manage teams on both the West and East coasts.

He will also oversee all non-scripted overall and first-look deals and work closely on formats to and from the US with ITV’s international offices in the UK, Germany, France, Australia and the Nordics.

Based in LA, he will continue to report to Orly Adelson, president of ITV Studios America.

Robertson began working for ITV in its London headquarters in 2004 and joined ITV Studios America in 2011.