UK broadcaster ITV has dropped a planned play-along app for its current run of gameshow Who Wants to be a Millionaire?, focusing instead a live online-only game.
ITV worked with Sony and technology firm Visiware on the iOS and Android apps, with development understood to have been completed. The apps were also tied in with a scrapped ‘ask the nation’ option for contestants on the show.
Instead ITV opted to roll out and trial just the online play-along game for this week’s shows that can be accessed through the ITV website.
An ITV spokesperson said the turnaround was a case of ITV “reviewing and deciding to go down a different route.” Visiware founder Laurant Weill told C21 that the ITV app was “on hold” and would hopefully launch for the next time the show is on air in the UK.
The news comes days after ITV announced that its MD of online and on demand, Robin Pembrooke, is stepping down as part of a restructure that will focus the UK broadcaster’s efforts on VoD and could result in 40 job losses. The firm is currently engaged in a 30-day consultation with staff.
ITV’s summer three-night run of Millionaire specials are the first to feature members of the public for the first time in two years. The Millionaire app was a bespoke development for ITV, but Sony is working with Visiware on playalong opportunities in several international territories.