Fremantle UK digital arm reborn

FremantleMedia UK (FMUK) has relaunched its digital arm under the name Shotglass Media, as the company continues to expand its footprint in the digital space.

Kat Hebden

Shotglass replaces FremantleMedia UK Interactive and will sit alongside FMUK divisions Talkback, Thames, Retort, Boundless, Newman Street and Euston Films.

Kat Hebden, previously head of FMUK Interactive, will lead the operation as MD and will report to Richard Holloway, interim CEO of FMUK.

She leads a team that includes head of business development Audrey Lang, executive producer of original programming James Cooper and head of sport Neil Smythe.

The team will work in tandem with FremantleMedia and RTL Group digital companies such as European multi-channel network (MCN) Divimove, which the company acquired earlier this year, and RTL Group MCNs StyleHaul and Broadband TV.

Fremantle currently makes content for Munchies, the multi-channel food brand coproduced with Vice Media, and football fan channels Full Time Devils, Chelsea Fan Channel and Blue Moon Rising.

As well as food and sports content, Hebden is looking to develop a slate that includes gaming, travel, music, entertainment and automotive shows.

Shotglass Media will also encompass all digital and social media activity for FMUK’s programmes including Britain’s Got Talent, The X Factor, Celebrity Juice, The Apprentice and Take Me Out.

The new label joins the growing number of regional digital entities under the FremantleMedia umbrella, including Tiny Riot!, the US digital studio launched last year; UFALab, its German transmedia company; and Spring, part of FremantleMedia Australia.