Endemol Beyond to launch gaming net

Endemol Beyond USA, the digital division of Endemol Shine Group, is set to launch a digital e-sports and gaming network.

Endemol Shine Beyond has
already launched Icon,
led by Michelle Phan

Smasher Network will be available across more than 20 platforms, including YouTube, Roku, TiVo, DailyMotion, Amazon Fire TV, Verizon go90, Vessel and Endemol Beyond USA’s OTT platform GetBeyond.US.

The new gaming entity marks the second digital-first network from Endemol Beyond USA, following the launch of lifestyle network Icon, led by digital pioneer Michelle Phan.

Smasher will debut with its flagship series Legends of Gaming, and also has unveiled seven new original series including Rule’m Sports, based on the UK series and hosted by YouTube star Jesse Wellens.

Other series set to launch include Game Fame, We’re in the Game, Fantasy League, Pro v Pro and Smashed Up.

“e-sports is trending globally and we’re excited to be at the tipping point with Legends of Gaming hosted by the mega-talented Toby Turner,” said Endemol Beyond USA’s Adrian Sexton.

“Our premium networks’ strategy, starting with Icon Network and Michelle Phan, and now heading into Smasher with eSports and gaming, puts us right in the middle of one of the most passionate and intense fanbases in digital.”

Endemol Beyond USA is producing more than 100 videos for Legends of Gaming. Videos will be posted seven days a week on YouTube, across five months from today through to February next year.

The show is based on the Endemol Beyond UK format of the same name, which launched in 2014 and is currently in its second season. The US version follows four teams of two gamers who are coached by some of the biggest names in the gaming industry.

The UK version has attracted more than 32 million views and is currently being adapted in Germany, France, Brazil and Asia.