Canuck duo take Highway for Revolution

Canadian producers Quebecor Content and Fair-Play have linked up with advertising agency Omnicom Media Group on an entertainment format.

Revolution claims to be the biggest TV dance competition ever seen in Quebec and will feature solo, duet and group dancers as they vie for a C$100,000 (US$80,000) grand prize.

Quebecor Content, the production arm of Canadian channels operator Quebecor Media, and Fair-Play are working with Omnicom producer Highway Entertainment to launch the format beyond Quebec’s borders in English Canada, the US and rest of the world.

“Highway Entertainment is passionate about content and we believe Canada is a great proving-ground for launching formats worldwide,” said Adam Ivers, president and CEO at Highway Entertainment.

“We’ve been looking for some time to partner with Quebecor Content and Revolution is an engaging, original, brand-friendly project that grabbed us immediately.”