C4 creates games publishing unit

UK broadcaster Channel 4 is launching a Scotland-based games publishing division this summer.

C4 games chief
Colin Macdonald

All 4 Games will be led by C4’s current games commissioning editor Colin Macdonald and will build a new network of both the channel’s funded mobile games and games from third-party developers.

The venture will publish globally a range of games from third-party developers each year, and will work with small companies to support their games development, marketing and promotional activities.

Four new roles will be created within the All 4 Games publishing arm, which will be based at C4’s Glasgow office, working with Macdonald.

Macdonald will report to Richard Davidson-Houston, head of All 4 and digital content on editorial strategy and to Sarah Rose, director of commercial and business development on commercial strategy.

Mobile games will be available to download via app stores and all games will be featured on All 4 under the new All 4 Games brand.