Armoza, TF1, RSP team on Babushka

Israel’s Armoza Formats has partnered with French media group TF1 Group and US-based Ryan Seacrest Productions to launch a primetime studio gameshow at MipTV.

Babushka will see contestants attempt to open giant Russian babushka dolls for the chance to win up to US$500,000. If the babushka is empty, they lose whatever money they have accumulated to that point, but if there is a smaller doll inside they continue to win.

The partners plan to launch the show in Cannes next month.

“Babushka is a very special format that brings back the real thrill of gameshows without any of the safety nets,” said Avi Armoza, CEO of Armoza Formats. “It combines knowledge, luck and strategy in a fun way where you never know what is going to happen next.”

Armoza and TF1 have previously partnered on The People’s Choice, an interactive TV show that tests how well viewers know their nation by presenting them with a series of thought-provoking dilemmas.