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New technology that displays viewers’ Facebook likes on screen during TV programmes is rolling out to broadcasters.
Likers.tv is a Canadian concept that aims to establish a new revenue stream for broadcasters by allowing advertisers to brand the news-channel-style ticker, which appears at the bottom of the screen.
Likers.tv displays pictures of the programme or brand’s new social media fans in real time.
Mongolian broadcaster Mongol TV has become the first channel to pick up the technology and discussions are taking place with more than 20 others.
Louis Massicotte, president of MASS-Medias Capitale in Canada and creator of Likers.tv, said: “Mongol TV is the perfect partner for Likers.tv because more than 60% of the country’s population are under 35 and are digital natives, which makes our social media-based platform the ideal way through which viewers can interact with TV shows and brands alike.”
Likers.tv is being distributed by Michel Rodrigue, founding partner of The Format People.
