New technology that displays viewers’ Facebook likes on screen during TV programmes is rolling out to broadcasters.
Likers.tv is a Canadian concept that aims to establish a new revenue stream for broadcasters by allowing advertisers to brand the news-channel-style ticker, which appears at the bottom of the screen.
Likers.tv displays pictures of the programme or brand’s new social media fans in real time.
Louis Massicotte, president of MASS-Medias Capitale in Canada and creator of Likers.tv, said: “Mongol TV is the perfect partner for Likers.tv because more than 60% of the country’s population are under 35 and are digital natives, which makes our social media-based platform the ideal way through which viewers can interact with TV shows and brands alike.”
Likers.tv is being distributed by Michel Rodrigue, founding partner of The Format People.